För någon vecka sedan sa skådespelerskan Susan Sarandon - inte minst känd för den för en feminist ikoniska filmen Thelma & Louise - såhär i en en intervju:
"Would you call yourself a feminist?
I think of myself as a humanist because I think it's less alienating to people who think of feminism as being a load of strident bitches and because you want everyone to have equal pay, equal rights, education and healthcare.
It's a bit of an old-fashioned word. It's used more in a way to minimise you. My daughter [Eva Amurri, from Sarandon's relationship with Italian film director Franco Amurri] who is 28, doesn't even relate to the word "feminist" and she is definitely in control of her decisions and her body."